Selecting a cannabis company to partner with may be a great marketing strategy. Through your collaboration, you can develop products that represent the values of your brands. Partnering can also give you an excellent opportunity to publicize your company and introduce it to your co-company’s customers. Additionally, it can also be an effective way of marketing your brand to a new market, especially if the other company is a well-known brand.
Just like it takes to research and serious decisions to establish the best dispensary, you also need to think about the risks of getting into a partnership with another company. If your co-company has a bad reputation, you risk diluting your brand’s image. Also, if you draft a flawed agreement, you may be unable to have control over the quality of your products. Therefore, it’s vital to know how to choose the best companies to partner with. This article highlights some tips you can use.
- Third-Party Testing
The first thing you want to do before getting into any partnership with a cannabis company is to check its third-party testing results. The company should provide you with a third party lab analysis highlighting the potency of its cannabis, microbial contamination, pesticides, residual solvents, and terpenes. After analyzing these results, you can decide whether the company’s products are worth carrying into your best marijuana dispensary or online store.
Some companies may tell you that they’ve already performed in-house quality testing for their products. Avoid such statements and insist that a third party lab carry tests to confirm the viability of their products. Ensure that the lab they select for testing is accredited and certified. You can check some lab’s certifications through their online website.
- Find Out Their Source Of Hemp
The company you’re partnering with needs to get their hemp from a good source. You need to confirm whether their plants are free from pesticides or grown in the United States following legal growing operation rules. These questions are essential to ask when vetting a potential partner. If the company dodges your questions or gives unclear answers, it’s best to remove them from your consideration list.
The best way to know the source of cannabis is to find where it was grown. If it was produced on a hemp farm, confirm that the farm abided by all state agricultural laws. The farms also need to have a reputation for supplying high-quality plants, which are used in making high-quality products.
- Evaluate The Company
In your quest of looking for a partnering company, don’t judge a book by its cover. Ensure you evaluate their branding and ask yourself if it’d attract or rebuff your consumers. If you’re running a company whose customer base consists of high-level executives, you don’t want to partner with a company that packages its products with cartoon imagery.
Though there isn’t a fixed way of packaging products, your partnering company’s packaging style needs to appeal to your customers. Remember that your aim of partnering is to increase sales. Therefore, be very critical about the aesthetics of the company or your partnership could hinder sales rather than promote it.
The Bottom-line
Partnering with a good company can help to increase your brand’s awareness and sales. However, before signing the partnership contract, you need to check the company’s third-party testing results, find out how they source their cannabis and evaluate their brand. Doing so will help you land on the best company.
