Technology is constantly changing and evolving, particularly within the marijuana industry. Today’s medical cannabis dispensaries that adopt technology can quickly becomeinnovators in their respective medical cannabis industry that uses effective technology to serve customers better.
New technologies offer new ways for dispensaries to engage with patients (existing and potential) and share important information about products offered.
Dispensaries that do not embrace technology risk falling behind the competition and eventually losing customers. It will help patients have the ability to browse different dispensary’s services from the comfort of their own homes.
There are a variety of technologies that dispensaries can take advantage of today.
Here are just a few:
- Dispensary Website
Website development is an integral part of an effective online marketing strategy. Online dispensary websites include a range of functions and functionalities depending on the particular business needs.
An online medical cannabis dispensary website will provide a platform for dispensaries to establish themselves as experts in the medical cannabis industry. Additionally, setting up an online shop offers a way to attract new customers through search engine optimization (SEO) practices, making it easier for patients to find dispensaries online.
- Patient App
Dispensary apps are being widely adopted by both patients and medical cannabis dispensaries alike. Apps provide a fast, convenient way for patients to have their medicine delivered or pickup in the shortest amount of time possible. Additionally, patient apps will give users access to exclusive deals, discounts & deals.
- Social Media
Social media platforms are one of the best ways to communicate with existing and potential patients. Medical cannabis dispensaries can easily create their page or profile on Facebook, Reddit, Twitter, Instagram&Pinterest. Likewise, it is becoming increasingly popular for medical cannabis dispensaries to offer exclusive deals through social media platforms.
- Loyalty Program
Dispensary loyalty programs are a great way to reward patients for their dedication. Loyalty programs give patients an incentive to regularly visit dispensaries, which helps build lasting relationships between dispensaries and customers.
Customers can be rewarded through discounts, coupons & free products as incentives to continue patronizing the dispensary.
- Mobile Point Of Sale (mPOS)
Dispensing and tracking medical cannabis transactions efficiently is a key to an effective retail business. Mobile point of sale systems allows dispensaries to accept cashless payments via debit/credit cards, Apple Pay &Bitcoin. Additionally, mPOS can be used as an inventory management system by instantly providing accurate marijuana inventories and sales data.
- Delivery Service
Delivery is a critical component that dispensaries need to consider to stay competitive. Medical cannabis dispensary delivery services allow dispensaries to reach customers efficiently while keeping up with competition from home-delivery services within the industry.
- WeedMaps App
One of the ways to acquire new patients is through the use of mobile apps. Weedmaps has become one of the most popular mobile apps for finding marijuana, cannabis & pot deals in particular geographical areas.
In conclusion, medical cannabis dispensaries need to embrace technology to stay relevant to the competition. Without taking advantage of these technologies mentioned above, dispensaries will have difficulty standing out from other medical cannabis dispensaries within their communities.